The Program is structured around a proven learning path prescribed by senior industry leaders. It includes hands-on learning, with live projects and simulation exams complementing world-class course content in SEO, PPC, social media, and web analytics. Learners have the flexibility of attending live online sessions. Monthly mentoring sessions by international keynote influencers and thought leaders round out the Program.
Course Description
Key Features
Learning Path
Course Objectives
-
Gain an in-depth understanding of search engine optimization (SEO) and the fundamentals of digital marketing.
-
Master digital marketing analytical tools such as Google Analytics.
-
Gain the core concepts of Content Marketing and Digital Analytics.
-
Understand the fundamentals of PPC and Google Ads.
Digital Marketing Program Introduction
SEO Foundation
Content Marketing Foundation
Digital Analytics Foundation
Google Analytics
PPC Foundation
Google Ads Fundamentals
Programmatic Buying
Tools
Course Curriculum
